Think about the creation of a brand concept map.The ________ step is where a researcher codes the maps created by each individual respondent and then,based on the data obtained,uses a set of decision rules to combine the individual maps in one master exemplar map.
A)aggregation
B)mapping
C)elicitation

Question

Quizplus · Accepted Answer

Aggregation is the process of combining individual concept maps to create a master exemplar map. This involves coding and analyzing the concepts and themes identified by each respondent and then synthesizing them into a comprehensive and representative conceptual framework. Mapping refers to the initial stage of the process where individual respondents create their own concept map, while elicitation is the process of gathering information or ideas from participants.

Think About the Creation of a Brand Concept Map