You Conduct a Perceptual Mapping Study and Decide That Three

You conduct a perceptual mapping study and decide that three dimensions are required.Then,as part of data analysis,you divide the sample into two groups: younger men and older men.The ratings of both groups for your brand,as well as the Ideal brand,are shown below.The scale range is +3 to -3. $\begin{array}{lccc}\text { Brand } & \text { Dimension 1 } & \text { Dimension 2 } & \text { Dimension 3 } \\\hline\text { Ratings by Young Men } & & & \\\text { Your Brand } & +2.7 & +2.1 & +2.5 \\\text { Ideal Brand } & +2.8 & +2.6 & +2.6\\\\\text { Ratings by Older Men }\\\text { Your Brand } & +2.2 & +.1 & -1.3 \\\text { Ideal Brand } & +2.6 & -1.9 & +2.8\end{array}$