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Advertising Research Theory and Practice

Business

Quiz 2 :

Research Ethics

Quiz 2 :

Research Ethics

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Think about the guidelines for creating an informed consent document.According to the text,how many of the guidelines shown below apply to this document? - use 14 point fonts - present the study purpose early in the document - use words that are familiar to the reader - organize the text into just a few large blocks of text
Free
Multiple Choice
Answer:

Answer:

C

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Consider the groups shown below. - respondents - management and clients - society as a whole - research suppliers Researchers have an ethical responsibility to how many of these groups?
Free
Multiple Choice
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Answer:

E

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________ have been written to help advertisers determine the most appropriate course of action.
Free
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Answer:

B

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Under what circumstances is informed consent required?
Multiple Choice
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How many of the characteristics below are appropriate for a written informed consent form? - words and terminology are consistent throughout the document - sentences are short,simple and direct - avoid the use of personal pronouns - verbs are in active voice
Multiple Choice
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Which of the following is NOT a requirement of informed consent?
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Which of the following is NOT a component of informed consent?
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The ethical principal of autonomy means that all individuals involved in the research have ________.
Multiple Choice
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The ethical principal of beneficence states that one has an obligation to ________.
Multiple Choice
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The ethical principal of nonmaleficence states that one has an obligation to ________.
Multiple Choice
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________ are moral principles that help determine when a course of action is either right or wrong.
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A well written informed consent statement makes it clear that participation in the research is voluntary.
True False
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Karl wants to conduct research.Consider the following situations. I.The research uses a survey to obtain information on Television viewing habits. II.The research uses observation of individuals in a park. For which (if any)situations is informed consent required?
Multiple Choice
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Research codes of ethics incorporate the principles of autonomy,nonmaleficence,and ________.
Multiple Choice
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You pay respondents $10 at the start of a research study to increase participation.Vern,a respondent,wants to quit half-way through the survey.What is the appropriate course of action?
Multiple Choice
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It is unethical to design or conduct a research study in a way that prevents a respondent from exercising his or her right to withdraw or refuse to answer at any stage of the interview.
True False
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Informed consent is required ________.
Multiple Choice
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Betty wants to conduct research.Consider the following situations. I.The research uses a observation to track brand Comments in online blogs. II.The research uses focus groups to learn about brand perceptions. For which (if any)situations is informed consent required?
Multiple Choice
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Codes of ethics are written by members of a specific trade or profession.
True False
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Jason wants to conduct research.Consider the following situations. I.The research uses a survey to obtain information on the Use of social networking sites. II.The research uses observation to track brand comments in Tweets. For which (if any)situations is informed consent required?
Multiple Choice
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