You wish to learn all you can about the role that advertising plays in the developing self-image of adolescent girls.This is likely to be a topic in which rapport between interviewee and interviewer is of great importance.It is also likely to be a topic that will require a great deal of conversation before the "real" issues emerge.Given this situation,would you recommend focus groups or personal interviews as the data collection procedure? Why?

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The Answer of You wish to learn all you can about the role that advertising plays in the developing self-image of adolescent girls.This is likely to be a topic in which rapport between interviewee and interviewer is of great importance.It is also likely to be a topic that will require a great deal of conversation before the "real" issues emerge.Given this situation,would you recommend focus groups or personal interviews as the data collection procedure? Why?

You Wish to Learn All You Can About the Role