During a qualitative interview the interviewer says "Can you tell me more about why you think the brand is only average." According to the text,this is an example of ________.
A)active listening
B)planned stimuli
C)extroverted commenting
D)simple listening
E)creative commenting

Question

Quizplus · Accepted Answer

This is an example of active listening, where the interviewer is showing interest by asking follow-up questions to encourage the interviewee to provide more information and elaborate on their thoughts.

During a Qualitative Interview the Interviewer Says "Can You Tell