The repertory grid helps identify the attributes and benefits consumers use to differentiate between brands and products.

Question

Quizplus · Accepted Answer

This statement is true. The repertory grid is a useful tool for identifying the specific attributes and benefits that consumers associate with different brands and products. By understanding consumers' perceptions and preferences, marketers can develop more effective marketing strategies and product positioning.

The Repertory Grid Helps Identify the Attributes and Benefits Consumers