Personification is a technique that asks individuals to take a leap of imagination in order to relate a brand or company to a well-known person or fictional character.

Question

Quizplus · Accepted Answer

Personification involves attributing human characteristics and qualities to a brand or company in order to make it more relatable and memorable to consumers. This can be done by associating the brand with a person or character that has similar traits or values, such as a celebrity or cartoon mascot.

Personification Is a Technique That Asks Individuals to Take a Leap