You show a respondent a picture of an individual in front of his computer and then ask: "Tell me what you think is going through this person's mind as he tries to find information on new smart phones?" This is an example of ________.
A)story completion
B)role-playing
C)personification
D)picture projection
E)word association

Question

Quizplus · Accepted Answer

This is an example of picture projection, a projective technique used in qualitative research where respondents are shown a picture and asked to interpret or make assumptions about the images or characters depicted. This helps to uncover the respondent's thoughts, feelings, and attitudes by projecting them onto the scenario presented in the picture.

You Show a Respondent a Picture of an Individual in Front