You ask a respondent this question: "If Pepsi were an animal what animal would it be?" This is an example of ________.
A)personification
B)anthropomorphism
C)role-playing
D)sensitization
E)word association

Question

Quizplus · Accepted Answer

Anthropomorphism is the attribution of human characteristics, emotions, or behaviors to non-human entities, in this case, a brand like Pepsi is being attributed with animal-like characteristics.

You Ask a Respondent This Question: "If Pepsi Were an Animal