Focus groups are a form of qualitative research.You hold 13 focus groups,all with the same type of respondent.Given the large number of focus groups,which of the following is correct?
A)You can generalize the results of the groups to the broader population from which the focus group respondents were drawn
B)You cannot generalize the results beyond the small group of individuals who participated in the groups.

Question

Quizplus · Accepted Answer

Focus groups are not random samples and therefore cannot be generalized to a broader population. The results are only applicable to the specific group of individuals who participated in the focus groups.

Focus Groups Are a Form of Qualitative Research