Which brain monitoring technique can pinpoint the specific areas being activated during exposure to an ad or other stimulus?
A)EEG
B)fMRI

Question

Quizplus · Accepted Answer

While EEG can provide information about brain activity, fMRI is better suited for pinpointing the specific areas being activated during exposure to a stimulus. This is because fMRI can provide a detailed image of the brain, allowing researchers to see exactly which regions are being activated.

Which Brain Monitoring Technique Can Pinpoint the Specific Areas Being