With regard to eye tracking and facial coding,researchers believe that ________.
A)when both techniques are used,only one technique should be used at a time
B)if eye tracking is used,then facial coding is unnecessary
C)important insights can be obtained when eye tracking and facial coding are used simultaneously

Question

Quizplus · Accepted Answer

Researchers believe that using both eye tracking and facial coding simultaneously can provide important insights into consumer behavior and emotional responses. Eye tracking can help identify where a person is looking, while facial coding can help identify emotional responses based on facial expressions. Using both techniques together can enhance understanding of consumer behavior and emotional responses.

With Regard to Eye Tracking and Facial Coding,researchers Believe That