During the purchase phase, the consumer might ask himself, "What attributes don't I care about, and therefore will not pay high prices?"

Name: During the purchase phase, the consumer might ask himself, "What attributes don't I care about, and therefore will not pay high prices?"
Brand: Quizplus
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Question

Quizplus · Accepted Answer

During the purchase phase, the consumer might prioritize and consider which attributes he cares about and is willing to pay high prices for, as well as which attributes he does not care about and will not pay a premium for.

During the Purchase Phase, the Consumer Might Ask Himself, "What