means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ.
A) One-to-one marketing
B) Gender marketing
C) Group marketing
D) Mass marketing

Question

Quizplus · Accepted Answer

The statement described in the question refers to mass marketing, which assumes that all customers have the same needs and can be targeted with the same marketing mix. This approach may miss opportunities to reach niche segments with differentiated needs, preferences, and behaviors.

Means That All Customers Are Treated the Same