Company ABC segments customers by gender, age, education, and income.Company ABC's segmentation is based on __________ factors.
A) demographic
B) geographic
C) psychological
D) behavioral

Question

Quizplus · Accepted Answer

Company ABC's segmentation is based on demographic factors, as it includes gender, age, education, and income, which are all demographic characteristics.

Company ABC Segments Customers by Gender, Age, Education, and Income