A positioning statement should address your target segment. Anything else you'll say in the positioning statement will have meaning to customers who are not in that segment.
A) a lot of
B) no
C) very significant
D) confusing

Question

Quizplus · Accepted Answer

The statement clearly emphasizes the importance of addressing the target segment and implies that other information in the positioning statement may not be relevant or meaningful to those outside the target segment. Therefore, the answer is "no," as in "no additional information beyond the target segment should be included in the positioning statement."

A Positioning Statement Should Address Your Target Segment