Types of Communication Networks (Scenario)
Rami is a regional sales manager for a health care information technology firm called AfiaTecx, based in Amman, Jordan. Rami is responsible for overseeing 15 salespeople covering the whole of the Levant. When the company was smaller and there were fewer salespeople, communication flowed freely from the field back into all areas of the home office-customer service, development, accounting and finance, and top management. However, as the company has grown, its structure has become more mechanistic. Management demanded that communications to and from the field flow according to the formal chain of command. As a result, the firm has been slower to recognize shifts in the market and respond to important
market- based information delivered by the sales force. As a result, salespeople have become more reluctant to forward information to the home office because they perceive that it won't be acted upon anyway. The management team has asked Rami to review this issue and provide recommendations for improving this situation.
-Once the company grew and became more mechanistic, management insisted that information flow vertically according to the authority structure. This is most representative of what kind of communications network?
A) all- channel network
B) formal network
C) chain network
D) wheel network

Question

Quizplus · Accepted Answer

The scenario describes a situation where communication is required to flow vertically according to the authority structure, which is characteristic of a chain network. In a chain network, information moves up and down in a linear fashion, following the organizational hierarchy.