Each of the following statements about readers' selective exposure and attention to newspapers ads is true EXCEPT:
A) Consumers tend to spend a short amount of time reading the paper each day, so exposure to ads is limited.
B) Advertisers can't specify a specific section of the paper in which to place their ad, which might at least lessen the lack of exposure.
C) Readers may not even open certain sections, and will miss seeing an ad altogether.
D) A daily newspaper is rarely kept around the home for more than a day.
Correct Answer:
Verified
Q78: Which of the following would be an
Q79: The Globe & Mail and The National
Q80: Simone rides the subway to work every
Q81: Because of the medium's ability to turn
Q82: A creative technique for newspaper advertising whereby
Q84: When the advertiser allows its ad to
Q85: Which of the following is NOT an
Q86: One of the greatest limitations of newspapers
Q87: will find newspapers very inefficient because of
Q88: An advertiser might use an island ad
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents