When the advertiser allows its ad to be placed on any page or position the publisher desires, it will be quoted a(n)_______ rate.
A) custom placement
B) preferred position
C) run of paper
D) open position

Question

Quizplus · Accepted Answer

When an advertiser allows its ad to be placed on any page or position, it is known as "run of paper" (ROP) advertising. Advertisers who choose ROP rates are not guaranteed a specific placement for their ad and instead, their ad can appear anywhere within the publication. Therefore, the correct answer is C - run of paper.

When the Advertiser Allows Its Ad to Be Placed on Any