The cost of advertising space in magazines is primarily a function of:
A) the ad's position in the magazine
B) the frequency of ad insertions
C) the size of the advertisement
D) the circulation of the publication

Question

Quizplus · Accepted Answer

The cost of advertising space in magazines is primarily a function of the publication's circulation. This is because the larger the circulation, the more people will see the advertisement, and thus the higher the cost. While other factors such as the ad's position, frequency of insertions, and size may also play a role in the cost, the circulation is the primary determinant.

The Cost of Advertising Space in Magazines Is Primarily a Function