provides media planners with reliable figures about the size and distribution of a magazine's circulation that helps the planners evaluate its worth as a media vehicle.
A) A circulation verification service
B) Mediamark Research, Inc.
C) The Canadian Circulations Audit Board
D) Standard Rate and Data Service

Question

Quizplus · Accepted Answer

A circulation verification service provides accurate and verified data about a magazine's circulation, which is necessary for media planners to evaluate the magazine's worth as a media vehicle. Options B, C, and D are also related to media research and analysis, but they do not specifically focus on providing reliable figures about a magazine's circulation.

Provides Media Planners with Reliable Figures About the Size and Distribution