Which support media should be employed if the objective is to associate the product with a very specific type of user and to appear as though it's really not being advertised at all?
A) advertising specialties
B) product placements
C) in-flight advertising
D) mall posters

Question

Quizplus · Accepted Answer

Product placements are a subtle and effective way to associate the product with a specific type of user and to appear as if it's not being advertised at all. This is because the product is seen in a natural context, rather than a traditional advertisement, making it more appealing and believable to the audience. Advertising specialties, in-flight advertising and mall posters are all more overt forms of advertising that may not achieve the desired effect.

Which Support Media Should Be Employed If the Objective Is