Useful articles of merchandise, such as sports bottles, calendars, and pens, imprinted with an advertiser's name, message, or logo are examples of:
A) promotional product marketing items
B) trade promotions
C) premiums
D) product placements

Question

Quizplus · Accepted Answer

These items are commonly used as promotional product marketing items, as they are given away for free in order to promote a business or brand. Trade promotions are designed for businesses to incentivize retailers or wholesalers to carry their products. Premiums are items given away as part of a sales promotion, but they typically require the customer to purchase a product or service first. Product placements refer to paid advertising within TV shows, movies, or other forms of media.

Useful Articles of Merchandise, Such as Sports Bottles, Calendars, and Pens