Psychographic segmentation considers each of the following variables EXCEPT:
A) spending ability
B) culture
C) personality
D) social class

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into segments based upon different characteristics such as personality, values, attitudes, interests, or lifestyles. Spending ability, however, is considered under demographic segmentation, which involves variables like age, income, gender, etc., rather than psychographic segmentation.

Psychographic Segmentation Considers Each of the Following Variables EXCEPT