When television stations sell advertising time based on age categories of viewers, they are using ___________segmentation.
A) behaviouristic
B) geographic
C) demographic
D) psychographic

Question

Quizplus · Accepted Answer

Demographic segmentation refers to dividing the market based on demographic variables such as age, gender, income, education, etc. In this case, television stations are using age as the demographic variable to sell advertising time.

When Television Stations Sell Advertising Time Based on Age Categories