is the stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.
A) Internal search
B) Alternative evaluation
C) Post-purchase evaluation
D) External search

Question

Quizplus · Accepted Answer

This stage of the consumer decision making process involves the individual searching their own memory to recall information about possible purchase alternatives. This can include past experiences with the product or brand, knowledge gained from advertising or word-of-mouth recommendations, and other relevant information stored in memory. Other stages of the process include external search (actively seeking out information from outside sources), alternative evaluation (comparing and evaluating different options), and post-purchase evaluation (reflecting on the decision and assessing satisfaction with the chosen product).

Is the Stage of the Consumer Decision Making Process Whereby