The level of need which a particular product satisfies may vary by consumer. A good example of this is:
A) Mark wears the same name-brand boots as other members of the chess club.
B) Juan and Maria both bring their lunch to school, but Maria's lunch contains a Mott's fruit cup for a snack whereas Juan prefers Pringles chips.
C) Tammy buys a new Columbia jacket because it's the latest trend, whereas Jessica buys it for its superior protection when winter camping.
D) Celine has finally retired and can now devote time to the local theatre group.

Question

Quizplus · Accepted Answer

Tammy and Jessica both buy the same Columbia jacket, but Tammy's motivation is fashion while Jessica's is functionality. This illustrates how the level of need a product satisfies can vary by consumer, depending on their individual priorities and preferences. Choices A, B, and D do not demonstrate this concept as clearly.

The Level of Need Which a Particular Product Satisfies May