Which of the following is the most plausible target audience when the main marketing objective is to increase sales volume?
A) Brand loyals
B) Other brand switchers
C) New category users
D) Other brand loyals

Question

Quizplus · Accepted Answer

New category users are the most plausible target audience when the main marketing objective is to increase sales volume as they have not yet chosen a specific brand and are open to trying new products. This allows for a higher potential for sales growth compared to brand loyals or other brand switchers who may be difficult to convince to switch to a new brand. Additionally, targeting other brand loyals may not necessarily lead to increased sales volume as they may be satisfied with their current brand and not willing to switch.

Which of the Following Is the Most Plausible Target Audience