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Procter & Gamble Wishes to Encourage Trial Usage of Pampers

Question 40

Multiple Choice

Procter & Gamble wishes to encourage trial usage of Pampers diapers among new parents. An effective way to do this would be to:


A) insert coupons into Pampers packages
B) encourage testimonials from other parents
C) distribute free diaper samples to parents of newborns in the hospital
D) create a strong comparison ad between Pampers and Huggies diapers

Correct Answer:

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