Procter & Gamble wishes to encourage trial usage of Pampers diapers among new parents. An effective way to do this would be to:
A) insert coupons into Pampers packages
B) encourage testimonials from other parents
C) distribute free diaper samples to parents of newborns in the hospital
D) create a strong comparison ad between Pampers and Huggies diapers

Question

Quizplus · Accepted Answer

Distributing free diaper samples to parents of newborns in the hospital would be the best choice for encouraging trial usage of Pampers. This allows parents to try the product for free and potentially become loyal customers if they are satisfied with the quality and performance of the diapers. Coupons and comparison ads may also be effective, but distributing free samples directly to new parents is likely to have the greatest impact. Testimonials from other parents may be useful in building trust and credibility for the product, but may not necessarily encourage trial usage.

Procter & Gamble Wishes to Encourage Trial Usage of Pampers