Suppose you are salesperson for a company that manufactures and sells industrial equipment.Two or three of your key accounts periodically have special delivery needs that are difficult to accommodate.Which of the following represents the action you should probably take to avoid losing the accounts by ensuring customer satisfaction among them?
A) Form a close partnership with your customer service department and have them alert you when these customers complain because their special delivery needs cannot be met.
B) Work closely with these key accounts and explain to them the difficulty in meeting their special delivery requirements.
C) Form a close partnership with individuals in the marketing department to design special marketing incentives that will offset your company's inability to meet the special delivery requirements of those key accounts.
D) Form a close partnership with individuals involved in order fulfillment (e.g., shipping and transportation) in an effort to make sure they are committed to meeting the special delivery requirements of those key accounts.
E) None of the above is appropriate.

Question

Quizplus · Accepted Answer

Forming a partnership with individuals involved in order fulfillment will help ensure that the special delivery needs of the key accounts are met. This is a proactive approach that addresses the root of the problem rather than just reacting to complaints from customers. Working closely with the customer service department (option A) or marketing department (option C) may help with customer satisfaction, but will not solve the underlying delivery issue. Explaining the difficulty in meeting the requirements (option B) may not appease the customers and could potentially cause them to seek other suppliers.

Suppose You Are Salesperson for a Company That Manufactures and Sells