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Business
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Strategic Management
Quiz 4: Building Competitive Advantage Through Functional Level Strategies
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Question 21
Multiple Choice
Managers should not become complacent about efficiency-based cost advantages because:
Question 22
True/False
Although important,unfortunately,innovation plays a minor role in achieving competitive advantage.
Question 23
True/False
Strong brand loyalty leads to more sales and the ability to charge higher prices.
Question 24
Multiple Choice
The marketing strategy that a company adopts:
Question 25
True/False
Poor positioning strategy arises when a company introduces a potentially attractive new product but sales fail to materialize in the marketplace.
Question 26
Multiple Choice
Economies of scale are:
Question 27
Multiple Choice
Distinctive competencies shape the _____ strategies that a company can pursue.
Question 28
Multiple Choice
Learning effects are a result of:
Question 29
True/False
Six Sigma encompasses the activities necessary to get inputs and components to a production facility,through the production process,and out through a distribution system to the end user.