What type of appraisal does a channel manager conduct to assist in maintaining current operating control of channel members' efforts to sell the manufacturer's products?
A) Sales analysis accounting
B) Day-to-day monitoring
C) Channel member performance audit
D) Comprehensive evaluation
E) Standard output assessment

Question

Quizplus · Accepted Answer

Day-to-day monitoring is the most appropriate appraisal that a channel manager could conduct to maintain current operating control of channel members' efforts to sell the manufacturer's products. This type of appraisal involves keeping a tab on the performance of channel members on a day to day basis to ensure that everything is going as planned. It allows the channel manager to identify and address any issues before they escalate and helps ensure that channel members are meeting their sales targets. Other types of appraisals such as sales analysis accounting, channel member performance audit, comprehensive evaluation, and standard output assessment may be useful, but they are not focused on maintaining current operating control of channel members' efforts.

What Type of Appraisal Does a Channel Manager Conduct to Assist