What presents the most formidable challenges for distribution channels when firms deal with distant markets by selling products on the Internet?
A) Foreign exchange and brand recognition
B) Language barriers and logistics
C) Shipping and packing products
D) Accurate completion of purchase orders and payment
E) Fulfillment logistics and customer service

Question

Quizplus · Accepted Answer

Fulfillment logistics (i.e. timely and accurate delivery of products to customers) and customer service pose the most significant challenges for distribution channels when firms deal with distant markets by selling products on the Internet. These challenges can include dealing with customs and import regulations, selecting reliable carriers, managing inventory in multiple locations, and providing responsive post-purchase support to customers. Language barriers and foreign exchange may pose some difficulties, but these can often be addressed with software tools and third-party services. Similarly, shipping and packing products, completing purchase orders, and processing payments are more operational issues that can generally be managed effectively with established systems and procedures.

What Presents the Most Formidable Challenges for Distribution Channels When