The __________ variables are the most fundamental variables in channel design.
A) market variables
B) target markets and industry size
C) distributor reputation and market size
D) cost and analytical technique
E) Which are most important varies by industry.

Question

Quizplus · Accepted Answer

Market variables, such as customer needs and preferences, product characteristics, and competition, are the most fundamental variables in determining the design of a distribution channel. These variables can directly influence the choice of intermediaries, the level of distribution intensity, and the type of distribution strategy.

The __________ Variables Are the Most Fundamental Variables in Channel