In highly intensive distribution,the selection criteria for channel members:
A) Tend to be complex.
B) Amount to "Can they pay their bills?"
C) Focus on matching retailer image with product image.
D) Cannot be generalized.
E) Focuses on their efficiency in completing the distribution task.

Question

Quizplus · Accepted Answer

In highly intensive distribution, the primary concern is ensuring that channel members can handle the volume and pay their bills, rather than complex selection criteria or image matching.

In Highly Intensive Distribution,the Selection Criteria for Channel Members