A well designed and managed marketing channel:
A) Will be able to eliminate conflict among the channel members.
B) Will have mechanisms for dealing with conflict because it cannot be eliminated.
C) Will only have conflict of the type that does not impact channel efficiency.
D) Will have contracts among the channel members that effectively resolve conflict before it arises.
E) Will have to deal with conflict on an ad hoc basis as nothing else can be done.

Question

Quizplus · Accepted Answer

Conflict among channel members cannot be fully eliminated, but a well-designed and managed marketing channel will have mechanisms in place for dealing with conflict when it arises. These mechanisms may include communication protocols, dispute resolution procedures, and clear contractual agreements.

A Well Designed and Managed Marketing Channel