Question 1

The planning for promotional campaigns consists of seven stages.Which of the following is not one of the stages?

Accepted Answer

Determining the geographical market is typically part of market analysis or segmentation, not a specific stage in planning promotional campaigns.

Question 2

Cisco Systems' Networking Academy is an example of how a marketer can link philanthropic strategy, its competitive advantage and broader social good.To address a chronic deficit in IT job applicants, the company created the Network Academy concept to contribute networking equipment to schools.This is an example of:

Accepted Answer

Cisco Systems' Networking Academy is an example of cause-related marketing. The company created a philanthropic strategy to address a social issue (deficit in IT job applicants) while leveraging its competitive advantage in networking equipment. By contributing this equipment to schools, the company is also promoting its brand and products. This is an example of how a company can do well by doing good.

Question 3

Which of the following statements is incorrect?

Accepted Answer

The statement that the percentage of sales budgeting method is the most popular in the world is incorrect. Popularity of budgeting methods can vary widely depending on the industry, company size, and specific financial goals, making it difficult to pinpoint one method as the most popular globally.

Question 4

______________ of (advertising)decision-making authority is now the trend, including those concerning the creative product.

Accepted Answer

The answer of ______________ of (advertising)decision-making authority is now the...

Question 5

How does having an internet presence support the exporter's marketing communications effort?

Accepted Answer

The answer of How does having an internet presence support...

Question 6

The main communications tools used by exporters to communicate with the foreign marketplace from their domestic base are ____________, directories, direct advertising, the internet, ________and missions, and ____________.

Accepted Answer

Trade journals and trade fairs are widely used communication tools by exporters to reach the foreign marketplace from their domestic base. Trade journals provide information on industry trends, market opportunities, and export opportunities. Trade fairs allow exporters to showcase their products and services to potential customers and network with other businesses. Personal selling is also an effective tool, but it is not specifically mentioned as one of the main tools in the question. Magazines, direct advertising, the internet, and missions are also important communication tools, but they are not the main ones mentioned in the question. Sponsorship and public relations are not specifically mentioned as communication tools for reaching the foreign marketplace from a domestic base.

Question 7

Why do international marketers use advertising agencies?

Accepted Answer

The answer of Why do international marketers use advertising agencies?...

Question 8

The purpose of direct marketing is establish a relationship with a customer in order to:

Accepted Answer

The purpose of direct marketing is to directly initiate immediate and measurable responses from customers, such as making a purchase or signing up for a service. By establishing a direct relationship, the marketer can track and measure results quickly and accurately. While personalisation is a key element of direct marketing, it is not the sole purpose.

Question 9

The following are among the reasons cited for non-participation in trade fairs, except:

Accepted Answer

The statement in option D is not typically cited as a reason for non-participation in trade fairs. Trade fairs are generally seen as opportunities to reach a large number of sales prospects in a short period of time.

Question 10

What is the largest marketing organisation (in terms of income)in the world?

Accepted Answer

WPP is currently the largest marketing organization in the world based on income, with revenues of over $19 billion in 2019. Omnicom Group and PublicisGroupe are also major players in the industry, but their revenues are slightly lower than WPP's. Trump Marketing is not a major player in the global marketing industry.

Question 11

The creative people must have a clear idea of the characteristics of the audience expected to be exposed to the message.Customer motivations will vary.According to the text, which of the following is not a factor?

Accepted Answer

Market wealth and potential are not mentioned as factors that creative people need to consider according to the text. The text focuses on understanding the audience, their motivations, and how they will perceive and evaluate the product or service, rather than the broader market's wealth and potential.

Question 12

What is harmonisation of strategy?

Accepted Answer

The answer of What is harmonisation of strategy?...

Question 13

Which of the following is not a promotional budgeting method?

Accepted Answer

Percentage of sales, competitors parity, and affordability are all common methods used for promotional budgeting. However, industry standards are not typically used as a specific budgeting method.

Question 14

The advertising effectiveness measures most used include:

Accepted Answer

Sales, awareness and recall are the most commonly used measures of advertising effectiveness as they directly reflect the impact of the advertisement on consumer behavior and perception. Expert testimony, profitability, coupon return, medium and customer feedback may also be used, but they are less frequently utilized.

Question 15

What is the main concern about using a multinational mega-agency?

Accepted Answer

The main concern about using a multinational mega-agency is that there will be a conflict of interest. This is because the agency may have clients from competing industries or companies, which could potentially affect the effectiveness and impartiality of the agency's marketing solutions.

Question 16

Which of the following is incorrect?

Accepted Answer

All the statements provided are correct, making option D the correct choice.

Question 17

Which of the following is not one of the recommended traits of a crisis management policy?

Accepted Answer

Keeping issues and answers internally located is not a recommended trait of a crisis management policy. In fact, it is important to communicate openly and transparently about the crisis and involve external stakeholders, such as the media and customers, in the communication process. The other three traits - openness about corporate activities, integrity, and clear communication - are all recommended traits for a crisis management policy.

Question 18

Which of the following statements is incorrect?

Accepted Answer

According to the information provided, statement B is incorrect. Australia does not spend more money on advertising than most of the other major advertising nations combined.

Quiz 13: International marketing communications

The planning for promotional campaigns consists of seven stages.Which of the following is not one of the stages?

Which of the following statements is incorrect?

______________ of (advertising) decision-making authority is now the trend, including those concerning the creative product.

How does having an internet presence support the exporter's marketing communications effort?

The main communications tools used by exporters to communicate with the foreign marketplace from their domestic base are , directories, direct advertising, the internet, and missions, and .

Why do international marketers use advertising agencies?

The purpose of direct marketing is establish a relationship with a customer in order to:

The following are among the reasons cited for non-participation in trade fairs, except:

What is the largest marketing organisation (in terms of income) in the world?

The creative people must have a clear idea of the characteristics of the audience expected to be exposed to the message.Customer motivations will vary.According to the text, which of the following is not a factor?

What is harmonisation of strategy?

Which of the following is not a promotional budgeting method?

The advertising effectiveness measures most used include:

What is the main concern about using a multinational mega-agency?

Which of the following is incorrect?

Which of the following is not one of the recommended traits of a crisis management policy?

Which of the following statements is incorrect?