The distributor's existing product lines should be analysed along four dimensions.Which of the following is not one of the four dimensions?
A)Competitiveness
B)Compatibility
C)Complementary nature
D)Brand assets.

Question

Quizplus · Accepted Answer

The four dimensions are competitiveness, compatibility, complementary nature, and customer appeal. Brand assets are not considered a separate dimension in this analysis.

The Distributor's Existing Product Lines Should Be Analysed Along Four