Which of the following is a criterion for selecting intermediaries?
A)Reputation
B)Profitability
C)Organisation type
D)Profitability and organisation type

Question

Quizplus · Accepted Answer

Reputation is a crucial criterion for selecting intermediaries as it signifies the credibility and reliability of the intermediary in the market. A good reputation of the intermediary would ensure a good image of the brand or product being promoted through the intermediary. While profitability and organization type are also important factors, they do not necessarily guarantee a good reputation, which is crucial for building and maintaining a positive brand image. Therefore, reputation should be given priority while selecting intermediaries.

Which of the Following Is a Criterion for Selecting Intermediaries