The centralised approach to marketing research gives most of the control, focus, thrust and design to:
A)the market research manager.
B)the brand.
C)corporate headquarters.
D)local country operations.

Question

Quizplus · Accepted Answer

The centralised approach to marketing research gives most of the control, focus, thrust and design to corporate headquarters, where decision-making is centralized and data is collected, collated, and analysed by a team of marketing research personnel. The corporate headquarters then disseminates the relevant information to other divisions, subsidiary companies, or local country operations, as required. This approach ensures that the research is conducted in a standardized manner, avoiding duplication of efforts, and ensuring consistency and accuracy of the findings.

The Centralised Approach to Marketing Research Gives Most of the Control