Because an international marketing firm is unlikely to possess specialised expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:
A)using outside research services.
B)not doing any research at all.
C)restricting marketing operations to known and understood markets only, initially.
D)using the research conducted for one country and applying the results to all other countries with heterogeneous markets.

Question

Quizplus · Accepted Answer

Using outside research services allows the international marketing firm to tap into specialized expertise in international marketing research for specific markets, which can help them better understand and cater to the needs and preferences of customers in those markets. This can lead to more effective and efficient marketing strategies and ultimately greater success in international markets.

Because an International Marketing Firm Is Unlikely to Possess Specialised