Focus groups are segments of management who gather to write opinions based on their perception of the market and stem from the 'jury of executive opinion' research that was conducted in the 1950s.

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Focus groups are a form of qualitative research where a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. They are not limited to segments of management nor exclusively related to the 'jury of executive opinion' research method.

Focus Groups Are Segments of Management Who Gather to Write