The sensitivity and adaptation to cultural elements by an international firm depends on the firm's level of involvement in the market and the product or service marketed.

Question

Quizplus · Accepted Answer

The level of involvement and the product or service being marketed are important factors that affect a firm's sensitivity and adaptation to cultural elements in an international market. This is because understanding and respecting cultural nuances and differences is essential to successfully entering and operating in a foreign market. A high level of involvement in a market, such as establishing a local presence or investing heavily in marketing, requires a greater understanding and adherence to cultural norms and values than a low level of involvement, such as exporting products. Similarly, the product or service being marketed may require different levels of localization to be successful in different cultural contexts.

The Sensitivity and Adaptation to Cultural Elements by an International