To take advantage of global markets, marketers are required to standardise all communication and product offerings to blend the cultural and social norms of differing peoples into one branded strategy.
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Q1: International business can be considered a change
Q3: Values are shared beliefs or group norms
Q4: Cultural dimensions frameworks are considered overrated.
Q5: Groups that provide the values and attitudes
Q7: In low context cultures context is at
Q8: Culture is defined as an integrated system
Q9: Australia is an example of a high
Q10: The international manager's task is to distinguish
Q11: The sensitivity and adaptation to cultural elements
Q16: Education, either formal or informal, plays a
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