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All of the Alternatives Below Are Correct, Except

Question 25

Multiple Choice

All of the alternatives below are correct, except:


A) Differences in the degree of urbanisation of target markets in less-developed countries influence international marketers' product strategies.
B) If products are targeted only to urban areas, products need minimal adjustments, mainly to qualify them for market entry.
C) When targeting national markets, firms may need to make extensive adaptations to match more closely the expectations and the more narrow consumption experiences of the rural population.
D) All of these choices

Correct Answer:

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