Which of the following statements is correct?
A)The increased urbanisation of many markets has not distinctly changed consumption patterns.
B)Urban areas provide larger groups of consumers who may be less receptive to marketing efforts.
C)The concept of urbanisation has different meanings depending on where one operates.
D)None of the above

Question

Quizplus · Accepted Answer

The statement that the concept of urbanisation has different meanings depending on where one operates is correct. A and B are incorrect as urbanisation has been found to impact consumption patterns, and marketing efforts may be tailored to suit the specific characteristics of urban consumers.

Which of the Following Statements Is Correct