The most efficient way to analyze a market is through the use of
A)a survey.
B)a focus group.
C)information already available.
D)whatever type of research will provide the greatest benefit for the least cost, while remaining appropriate to the decisions that managers face.

Question

Quizplus · Accepted Answer

While surveys and focus groups can provide valuable insights, they can be time-consuming and expensive. Often, there is already information available that can be analyzed to make informed decisions. The most efficient way to analyze a market is to choose the research method that provides the greatest benefit for the least cost, while remaining appropriate to the decisions that managers face.

The Most Efficient Way to Analyze a Market Is Through