Respondents who are overwhelmed by a ranking task will tend to ignore variations in the less important attributes.

Question

Quizplus · Accepted Answer

When respondents are asked to rank a set of items, they often focus more on the items' overall importance rather than on the specific attributes that differentiate them. As a result, they may pay less attention to variations in less important attributes. This can lead to a distortion of the rankings, with some items appearing to be more similar or dissimilar than they actually are.

Respondents Who Are Overwhelmed by a Ranking Task Will Tend