The pair-wise trade-off approach produces concepts that are more realistic than those of the full profile approach.

Name: The pair-wise trade-off approach produces concepts that are more realistic than those of the full profile approach.
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The pair-wise trade-off approach simplifies decision-making by comparing only two attributes at a time, which can overlook the complexity of how multiple attributes interact in a full profile approach, potentially leading to less realistic overall concept evaluations.

The Pair-Wise Trade-Off Approach Produces Concepts That Are More Realistic