In order to maximize profit companies need to target its loyal customers as they are always profitable
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Q5: In Buyer-centric marketing, buyers take center-stage and
Q6: Price premium for a brand is the
Q7: Customer-centric marketing that would build mutually beneficial
Q8: A delighted customer costs less to service,
Q9: Loyal customer are necessarily profitable customers
Q11: A market based competitive assessment is a
Q12: Delighted customers need an incentive to repurchase
Q13: Brand-equity assets don't have the potential to
Q14: A process based competitive assessment is evaluating
Q15: In addition to increased value and profits,
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